In The Mosh Bit we create software gadgets, following a few guiding principles.
- Create tools that we find useful. Even if they don't target an identifiable stereotype.
- Ask "What would Yahoo do?" Then run the other way. Really, who pays attention to all that "Featured" nonsense? If you want headlines like Men: 7 moves to go from scrawny to studly or Women: 6 easy exercises to boost your bust go visit Yahoo. Or MSN. Or your supermarket checkout line.
- Look in the mirror every morning. We want to pay the bills, but we won't sell our souls to do it. We put ads on pages that users use. But we will never, ever, display a page that exists solely for the purpose of shoving an ad in your face.
- . We might hear an idea that improves our own lives.
- As a corollary, respond to every friendly user message.
- Any email message sent to more than one or two recipients is almost certain to be annoying. If you don't send us a message, we won't send you one. Ever. Period. Never! We take a dim view of newsletters, updates, and any other sort of spam masquerading as, ahem, legitimate mail. Seriously, how do these people live with themselves?
- You can probably guess what we think of viral marketing. Replace "viral" with "cancerous", "pathological", "nauseating"... well, you get the picture.
- Business model? Oh please.
- On the other hand, we're not above using our own web site to enthuse about what excites us: We just added an exercise journal where you can track your workouts and calories burned. It requires that you log in to your Google account first, but after that, you never have to log in again. You might be able to guess where we're going with it, but if not, well, you'll just have to wait and see.
- While we're enthusing, you've never seen anything like our Full Recipe Converters. Really. There's a web page version and a text version. Try one out and you'll see what we mean. Then, just try to find anything like them, anywhere.
- . Oh, did we mention that already? Seriously, we want to hear from you.
- Dude, if the weather's nice, go outside and enjoy it. Get some exercise. Work can wait. If the swell's good, go surf. Better yet, if it's windy go windsurf.